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Head of Marketing

Vacancy Title: Head of Marketing
Contract Type: Permanent
Location: Fareham, Hampshire
Industry:
Salary: £42000.00 - £46000.00 per annum
REF: BBBH6382_1572623563
Contact Name: Fran Curtis
Contact Email: contact@dynamiterecruitment.com
Vacancy Published: 11 days ago

Vacancy Description


Head of Offline Marketing


Location:Fareham


Hours of work: Core Hours Monday to Friday

Salary: Up to £46000 dependant on experience


Plus, fantastic benefits which include the following

  • 22 days holiday per annum (plus Bank Holidays). After 5 years' service this increases with an extra day's holiday and for each subsequent year, up to a maximum of 27 days per annum (plus Bank Holidays)
  • Private health care insurance
  • Prestigious office with free parking
  • Pension
  • Free opportunities and discounts on company products and services

Dynamite Recruitment is working in partnership with a very well established, award winning business in Hampshire
Due to huge growth plans our client is now looking to expand the management team and is keen to employ a Head of Offline Marketing
You will work as part of a very successful Marketing team and with a sole responsibility in delivering Offline Marketing for the business.


Key duties will include the following

  • Responsible for overseeing all aspects of the Company's non-digital marketing activities.
  • Work closely with the Head of Digital Marketing to develop and execute an integrated marketing strategy that meets or exceeds the Company's sales targets, whilst also meeting the wider aims and objectives of the Company's growth strategy.
  • Develop a strong brand image and ensure that the, creative, communications and pricing
  • Provide clear and effective leadership to the offline marketing department, ensuring adoption of the Company vision and values, which form an integral part of the work culture.
  • Work with other members of the Senior Leadership Team to ensure the smooth running of the organisation
  • Develop customer personas that will enhance the Company's ability to sell its product
  • Monitor the marketing activities of competitors and ensure all marketing team members are made aware of this activity and how it might impact the Company's sales activities
  • Work with members of the board on financial forecasting, budget setting and strategic planning.
  • Analyse patterns in consumer and market behaviour. Through various research and analysis, identify areas of improvement in offline marketing strategies, with a view of establishing actionable insights for the improving sales and business profits.
  • Identify new trends and emerging markets to ensure that the company stays ahead of the curve, ensuring that the Company maintains a competitive advantage, stays ahead of its competition in the market and avoids stagnation in the marketplace.
  • Develop a strong brand image and ensure that the , creative, communications and pricing.
  • Provide clear and effective leadership to the offline marketing department, ensuring adoption of the Company vision and values, which form an integral part of the work culture.
  • Work with other members of the Senior Leadership Team to ensure the smooth running of the organisation
  • Work with members of the board on financial forecasting, budget setting and strategic planning.
  • Manage the departmental calendar in order to maximise opportunities around product launches, sales promotions and campaign activities for the purpose of maximizing sales.
  • Present offline marketing results to the board on a monthly, quarterly and annual basis and analyse performance for the purpose of reporting offline marketing strategy successes, weaknesses, and opportunities.
  • Build strong relationships with the external partners who directly affect the offline marketing team's performance
  • Negotiate agreements and contracts with external agencies to ensure that the Company remains competitive at all times
  • Manage all external and internal events.
  • Manage and monitor the success of all offline marketing campaigns including the analysis of returning data.
  • Devise and implement a social media strategy that ensures customer engagement and maximises followers.
  • Ensure that approaches to social media are relevant and appropriate for each medium.
  • Analyse social media insights to guide future social media campaigns.
  • Develop a content calendar across all platforms ensuring a constant supply of relevant content.
  • Manage the PR function, both internally or externally, with the aim of increasing media coverage.
  • Develop and provide tools, resources and materials to enable the individual and corporate sales teams to function effectively

The ideal candidate will have / be

  • Exceptional leadership skills and a proven ability to inspire members of their teams
  • Experience in evaluating product/market situations and analysing raw data and information, transforming it into actionable marketing strategies and approaches.
  • Exceptional communication skills. Ability to tailor messages in relation to the audience at hand and to present even the most complex messages in clear, simple and convincing terms. These skills must be excellent in both written and verbal form.
  • A keen interest in conducting research and data-driven insights coupled with planning and a strong analytical mind.
  • Experience in all aspects of defining and implementing an integrated offline marketing strategy to secure revenue growth and increased market share for the organisation.
  • Strong commercial acumen with proven and successful ability to lead an offline marketing team towards growth in enhanced sales volumes and market share
  • Demonstrate excellent verbal and written communications skills
  • A proven ability to communicate, present and influence all levels of the organization, including executive and C-level
  • Demonstrate excellent listening, negotiation and presentation skills
  • Proven experience in customer relationship management
  • A charismatic and approachable individual able to form strong and long-lasting relationships both internally and externally on behalf of the Company.
  • Demonstrate the ability to work in a fast-paced environment and work well under the pressure of deadlines and targets.
  • Demonstrate calmness under stressful situations and in times of uncertainty, inspire the same in your teams
  • A proven ability to communicate, present and influence all levels of the organization, including executive and C-level
  • Proven experience in customer relationship management
  • Ideally be degree qualified and member of the Chartered Institute of Marketing.

To be considered please submit your CV Immediatly

Dynamite Recruitment Solutions Ltd is acting as an Employment Agency in relation to this vacancy.